Jon Peddie Back Pages - It's all about the pixels

On GPU computing—it’s not about languages

Posted by Jon Peddie on September 21st 2009 | Discuss
Tags: nvidia gpu amd ati intel opencl cpu cuda gpgpu fusion

GPU computing has come into its own this year and is, I think, well understood and accepted by industry and to a large extent many consumers and scientists. Although I still encounter people in all three categories ( poeple who have been using GPGPU, will use it, will never use it) who say, “Huh?” when I speak to them about it. Aside from that right-hand side of the Gaussian distribution of adopters, the important part is that all of the early adopters get it, many are employing and/or using it, and almost all (with the exception of some notable high visibility…

Do OEMs, ODMs, and/or consumers value technology?

Posted by Jon Peddie on September 1st 2009 | Discuss
Tags: market technology branding consumers

If company A builds a chip and it is better and newer than company B’s, shouldn’t company A get more market share? Suppose company B introduced a part in January and it got a Pmark score of 100 and it sold for $150. Then in June, company A introduced a part and it got a Pmark of 150 and sold for $100. Company B, reacting to the competition, drops the price of its 100 Pmark part to $99 and the Pmark for their part went up to 120, and takes market share away from company A. Remarkable as it sounds, this…