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The Tyranny of Terminology

Posted by Jon Peddie on May 28th 2010 | Discuss

One of the running jokes about the difference between the English, French and German languages are how rich and efficient English is and how complicated and wordy French and German can be. We struggle with terminology here all the time, trying to come up with meaningful, efficient, and entertaining nomenclature to describe the incredibly complex thingies we deal with every day. We are currently struggling with two developmental products that as of yet have not been totally defined or turned into a comfortable acronym. Our attempts this week concerned the new class of processors, which have graphics embedded in them, and…

To be S3D you have to see

Posted by Jon Peddie on May 14th 2010 | Discuss

James Cameron called me the other day and told me (he never asks) I should pay more attention to 3D. I told him I’ve been involved in “3D” longer than he has been making movies, and what he really meant was Stereo-3D, or S3D. He didn’t get it, but he will. Maybe about the time I convince Jeffrey Katzenberg to say S3D. These movie types think they’ve just discovered imposibideum, like it’s some secret force of nature that was just lying under the surface waiting for them to remove the plenum and re- veal it to the rest of us. Obviously…