Jon Peddie Back Pages - It's all about the pixels

I’m sick of hearing about VR sickness

Posted by Jon Peddie on March 30th 2016 | Discuss
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Minorities aren’t going to determine this market I remember when we were trying to get people interested in stereo 3D (S3D) and all we heard about was, “I’m not wearing those goofy glasses.” Right, except when I go to the movies, somehow that

Are we entering a new era?

Posted by Jon Peddie on March 16th 2016 | Discuss
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Maybe My cynical been-there done-that, you-can’t-impress-me attitude may be breaking down. Leonard Cohen sings, “There is a crack in everything. That’s how the light gets in.” He’s right.  The ability to enter into immersive experiences is changing everything. So, maybe that

Real or virtual—is it legal?

Posted by Jon Peddie on March 7th 2016 | Discuss
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Another side of photorealism and VR—can AI save the day? As focused as I have been over the decades on the realism and suspension of disbelief in computer graphics, and as naïve as it sounds, I never considered the potential dark side of accomplishing what we

The world tilted, Sir Hossein Yassaie steps down

Posted by Jon Peddie on February 16th 2016 | Discuss
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Creator of the GPU IP industry, Sir Hossein Yassaie passes the baton Sir Dr. Hossein Yassaie has stepped down as Chief Executive of Imagination Technologies, and Andrew Heath, one of the non-executive directors, has been appointed Interim Chief Executive.  Imagination is also announcing details on restructuring initiatives. These include

The moment of truth gets closer -

Posted by Jon Peddie on February 3rd 2016 | Discuss
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Too early to call it DOA, but definitely among the walking wounded The good news and bad about being a first mover is everyone looks to you as a bellwether—the leading sheep of a flock.  As reported elsewhere in this issue, Facebook’s CEO and founder

On being isolated - Is a VR face sucker that bad?

Posted by Jon Peddie on January 20th 2016 | Discuss
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I have, and may continue to, ridicule the idea of people voluntarily spending long periods of time in a VR HMD. Military, surgeons, and welders do it because they have to, but otherwise it’s a form of torture. But, let’s look at some of that criticism

CES—Convoluted Excruciating Suffering

Posted by Jon Peddie on January 6th 2016 | Discuss
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Where people actually pay to be tortured Last year more than 176,000 visi­tors came to Las Vegas (popula­tion 600,000) to stand in line wait­ing for taxis, food, and a chance to peek at gadgets of all sizes, shapes, colors, and prices. In addition to those 176,000, more

AR is the future, but

Posted by Jon Peddie on December 16th 2015 | Discuss
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For universal consumer use, there are still some obstacles AR, like VR, is and has been, used for industrial, military, and scientific applications in controlled environments, and by professionals who understand and tolerate the technologies’ limitations (while simultaneously helping to improve it). The problem with our industry is that

Buzzing around

Posted by Jon Peddie on December 3rd 2015 | Discuss
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I know how to talk the talk I’m going to get me a few of the IoT development kits every semiconductor and IP company is offering—all I’ll have to do is pick the one or two I can get as a demo unit, and

Is Google disrupting or stabilizing mobile SoCs?

Posted by Jon Peddie on November 18th 2015 | Discuss
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Fragmentation threatens market expansion Google representatives recently spoke with several SoC builders about developing chips based on Google’s designs. It is part of a push by the company to bring uniformity to what they fear is a fragmented universe of Android phones.  What would this mean for