Jon Peddie Back Pages - It's all about the pixels

On being shy

Posted by Jon Peddie on July 17th 2013 | Discuss
Tags: peddie soc jpr transistors nanometer nm pixel

We have really great technology, it’s A-mazing, unbelievable. What? You DON’T believe us? Prove it? Prove it! Are you nuts, if we did that then the competition would know how amazing it is and they might do something, like make a more amazing thing or something. We can’t tell you about it, but we can tell you it is freekin A-mazingly wonderful, insanely great. No no, no, sorry, can’t reveal how big the die is, or how many transistors it has – but it’s got a lot, and they’re really really tiny, just 28nm across the gate – why that’s smaller…


Posted by Jon Peddie on July 9th 2013 | Discuss
Tags: amd hp qualcomm tablets microsoft windows pc android x86 panasonic

Death. There’s death all around us. Everywhere you look. Corpses litterer the sidewalks. We worry that they may become blood-sucking zombies; some surely will. TV killed the radio. There was no funeral. No flowers or playing of bag pipes, just cold death, and no apologies. TV also killed the movies; it was horrible to watch, but we had to, we had no choice. HD killed analog SD TV and black and white TV with three channels and mono sound, it wasn’t difficult, it was already dead, just too stupid to fall over. And then UHD killed HD. Still a teenager in…


Posted by Jon Peddie on July 2nd 2013 | Discuss
Tags: amd hp qualcomm tablets microsoft windows pc android x86 panasonic

Some recovery seen, don’t buy a new car just yet GPUs were flat qtr to qtr, all platforms down In the past when life was stable and markets predictable, we had a thing called seasonality.  Internet buying all year, the cost of gasoline, decline of retail, and a five year recession has made seasonality a faint, and romantic distant memory—welcome to chaosville.   If seasonality were alive and well one could draw encouragement from the Q1’13 results of GPU shipments—flat from Q4’12 (the typical buying binge). When times are bad, or lets say just not great, Q1 typically drops five to…

Moving from consumption to create, tablets are growing up

Posted by Jon Peddie on June 18th 2013 | Discuss
Tags: amd hp qualcomm tablets microsoft windows pc android x86 panasonic

This generation of x86 tablets changes the game Tablets often referred to as “media tablets” saw usage for the most part as content consumption and display devices. They have been used for lightweight content creation in email and Facebook, but not serious mission-critical applications—how could they; they only ran Android, or iOS. That was then, and this is now. The latest wave of tablets with x86 processors from AMD and Intel running real Windows 8 (as crappy as it is) usher in a new paradigm of content creation capability and productivity platforms. Some clever artists have created some impressive images with…

When is a PC a PC?

Posted by Jon Peddie on June 5th 2013 | Discuss
Tags: amd microsoft windows pc android apu x86

New definitions needed to get back to reality As you know the PC is dead, noble thing that it was, it served us well for many decades. The PC has been replaced by the tablet; you may have heard that too. In fact you probably have one or two, I do.For bean counters like us, knowing the correct name of the beans we’re counting is of utmost importance, I mean you want to confuse black beans with brown, white, or yellow, what a mess that would make. How would the Wall Street sharp shooters know who to short if the beans…

Technology wins out over all

Posted by Jon Peddie on May 23rd 2013 | Discuss
Tags: gpu cpu peddie dell soc oem gps

Or creatively bend the truth With the explosion of mobile devices and the SOC’s within them, I am reminded of the early days of the PC and the bragging of design wins (we used to publish every week – “The Winner’s Circle). Most of the current SOC suppliers weren’t around then. What the CPU and graphics AIB suppliers learned was it’s great to announce a design win, it excites your employees, your investors, gets the attention of other potential OEMs. However, today, just as then, a design win is a fleeting thing, just as any “win” is. The thing that the…

Technology wins out over all

Posted by Jon Peddie on May 8th 2013 | Discuss
Tags: intel atom tsmc gloflow

Intel, GloFo, and TSMC battle for position as the market moves to mobile Big companies, big smart companies, have the ability to take a body block and keep going. Cash reserves, tons of engineers, and determination are their muscle. And like any company, they make false starts, and unsupportable claims. That delights the press, and short-siders, but doesn’t really add much to the ecosystem. This week Intel revealed its latest power core design, Silvermont, fabricated on its 22nm FinFET process, a variant of the 22nm process it started to use last year for Ivy Bridge, but adapted for use in SOC…

Time to upgrade

Posted by Jon Peddie on April 25th 2013 | Discuss
Tags: amd intel peddie upgrade moore's law

Inflation and Moore’s Law favor the consumer and the enterprise When I’m preparing a presentation, I look at relevant historical data. It helps set the stage for my talks and gives the audience a chance to get in sync with my comments. When you’re running in the trenches 24/7, you tend to forget some of the outside world events—and that happens to me, I’m embarrassed to say. A recent historical review reset my perspective.  In 2009 Intel released the Core i7 Nehalem processor, and AMD brought out its six-core CPU Istanbul processors. We thought those new processors were amazing, and for…

Has Moore’s Law gotten away from Intel?

Posted by Jon Peddie on April 10th 2013 | Discuss
Tags: amd intel arm ti moore's io law risc

The democratization of Moore’s Law, the revolution led by ARM I think it’s pretty obvious the PC market is transforming from the conventional two form factors we have been using for the past 15 years into a three or four form factor future. Transforms, not disappears. The “new PC” is many things: tablet/convertible/hybrids; conventional clam shells with bigger processors, optical drives, more I/O, and bigger screens; notebooks; conventional desktop/desk-side PCs; and All-in-One desktop versions make up the new PC model. As processors, memory, and, sensors got smaller, and better, and people began carrying small powerful portable computing devices, cleverly disguised as…

The new highs and lows?

Posted by Jon Peddie on March 28th 2013 | Discuss
Tags: nvidia gtc cg computational photography

New definitions needed If you read the story on the uncanny valley in this issue (page 1), you learned a little about Jorge Jimenez’s breakthrough work. And if you’ve hung out with us for any time, you know Peddie’s First Law: In computer graphics, too much is not enough. At one of our first Siggraph luncheons, in San Antonio, Texas, in 2002, we put the question to our distinguished panel, “Are we done yet?” Not only was the answer no, it was Hell no—are you stupid? Every year since then I ask my friends and colleagues, “Do you think we’re done…