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Predicting the future is tricky business, pick your data, premises, and emotions carefully.

By : Jon Peddie (Jul 2008)
Nvidia should take a month off. Boy, for as long as I’ve known the company, which is actually before it was a company, I have never seen such a torrent of bad news and bad breaks at one time.

We need a new metric—P3

By : Jon Peddie (Jul 2008)
With the introduction of ATI’s and Nvidia’s new AIBs, and the lack of a really killer app, other than perhaps Crysis and/or FSX, we really can’t see much difference in the products anymore.

Make it real—wait a minute…

By : Jon Peddie (Jun 2008)
While driving back from the AMD RV770 press meeting (NDA’d till the 25th) Robert and I discussed the issue of CG. With GPU power accelerating exponentially, while maintaining the same price points (thank you Dr. Moore.) Robert, who is the Chief of Chiefs in Halo, said to me, “I don’t get it. “Why do we want super realism in games?”

The PC is more confusing than ever

By : Jon Peddie (Jun 2008)
Have we created a new tower of Babel? For a while there was peace in the valley. The PC market had gone through its consolidation, we got over the internet bubble, the platform was stable, everyone knew their place and there was a place for everyone. Life was good, margins were good, growth was good, PEs were good, people smiled at each at each other at conferences, and good cheer was shared by all.

What’s the most important thing in CG?

By : Jon Peddie (Jun 2008)
Resistance is futile—you should believe That might beg the question, “what exactly is CG,” but I’m going to sidestep that discussion because it might distract from my main point, which is that the most important thing in CG is photons. Too easy? OK, the most important thing in CG is sending a hellofa lot of colored photons, big fat photons called pixels to your central nervous system via the eyes.

The Next Console

By : Jon Peddie (May 2008)
At dinner the other night, I was asked by some friends from the University of Illinois what I thought the next game console would be like. I told them I didn’t think there would be a next game console. I waited for them to decide if I should be physically removed or if they wanted to hear more. They chose more, but cautiously. I noticed the security guards moving closer.

How important are discrete graphics to most consumers?

By : Jon Peddie (May 2008)
Aren’t IGPs really good enough? As a result of the FUD war kicked up by Intel, people are asking about the value and importance of an AIB. “I know if I did a quick poll of friends and family,” said one wag, “very few would care or even know whether they had a graphics chip in their PCs though most would know they have Intel inside.”

One more feel of the elephant

By : Jon Peddie (Apr 2008)
With all the rumors and information coming out of Taiwan and IDF Shanghai about Intel’s plans, I decided it was time to wipe the palm prints off the crystal ball and have another go at the 5 megaton elephant in the room. That elephant is, of course, Intel’s Larrabee processor.

What If?

By : Jon Peddie (Apr 2008)
In computer games we have one word terms that are taken for multiword definitions. For example, if I said simulation what would think of? Probably you’d think of a game that requires you to use a strategy to simulate an aspect of reality but your actions would be mitigate by the sim engine’s rules, as is done in a life game, geo-political, geological, or in a stock exchange game. (There are a dozen classes of sim game BTW.)

A hundred million is a lot—the return of Mom & Pop

By : Jon Peddie (Mar 2008)
Last quarter, the GPU industry reached a milestone—one hundred million chips were shipped. Mind you, that was the fourth quarter, which is seasonally high, and we may not see that level in this first quarter, that will end in a few weeks, but even if shipments do dip due to seasonality or recession fears, it will just be temporary as we continue our march for the second billion PC users.

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