Jon Peddie Blogs

Mobile computing keeps the giants up at night

Posted by Kathleen Maher on February 18th 2009 | Permalink
Categories: Mobile
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Kathleen Maher

The Mobile World Congress looks like a huge success in this year of crisis and uncertainty. It’s been just as difficult to maneuver around people weaving around as they walk because they’re texting or talking on the phone and not paying one lick of attention to where they’re going. Other folks were stopping dead and gawking at glitzy booths. This being Europe, there are crowds of men in dark suits. Apparently, the number of attendees are down a bit, but there is very definitely business being done and lots of it. Mobile phone users are not the same and they don’t…

The Art of Marketing and Selling PC Gaming Hardware Internationally

Posted by Ted Pollak on February 8th 2009 | Permalink
Categories: Blogs, Games
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Ted Pollak

What actually makes a gaming PC? High power processors? No. Neon lights? No. The factor that actually makes it a gaming PC lies in the mind of the purchaser. It is a measure of influence and motivation which can be measured as a percentage of total purchase motivation. It is a key factor in our PC Gaming Hardware reports. Once a person influenced by games decides to purchase PC hardware, there is another very important factor which influences the equation. What hardware do they need to satisfy their gaming requirements? There is an art to making a PC attractive to gamers. It…

I love Stereovision – I hate stereovision

Posted by Jon Peddie on February 4th 2009 | Permalink
Categories: Blogs, Games
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Jon Peddie

I’m all for anything that will make gaming more fun. For the past ten years that has been primarily more better’er GPUs and APIs to be able to get at them. Great sound with true 5.1 positioning came online and added life to games around five years ago. About four years ago we began playing with better physics, and somewhere in the shadows of the PC gaming industry AI work was advancing too, but not as widely discussed. A sub set of the AI and physics was rag-doll and Natural Motion so the AI would behave more, ah, naturally. So what’s…