Jon Peddie Blogs

Marking 101 - Increasing Your Product, Service Street Cred

Posted by Andy Marken on September 17th 2009 | Discuss
Categories: Blogs, Content Creation
Tags: facebook twitter social networking buzz myspace products marketing marketplace communications

Andy Marken

When our kids were growing up, they asked us what we did…really?? The answer changes … constantly. Over the past 20 + years in the PC/CE/communications marketplace, we’ve had to learn and relearn our job 40-50 times. Every time the industry changes, every time the communications avenues shift; life/opportunities change. Since the Internet (recently celebrated its 40th anniversary) and Web came into their own; editorial and promotional outlets/targets have shifted…dramatically. We all read the same studies, the same reports -- WOM (word of mouth) is the most effective marketing/sales tool available. Yet PR people – at the cattle prodding of management…