Jon Peddie Blogs

In Prosperous Periods Promote Tactically, In Down Times Promote Strategically

Posted by Andy Marken on October 14th 2008 | Permalink
Categories Blogs, The Market
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The sudden realization that the emperor had no clothes and magnitude of the financial crisis is only now being fully addressed.. But, economists are unanimous that regardless of what governments do, it will take time, a lot of time, to rebuild faith in financial institutions and rejuvenate the economy. In a knee jerk reaction management is moving to cut costs – circling the wagons – by reducing staff and marketing budgets.On the surface it appears logical. But if you look at downturns and recessions in the past it wasn’t financial institutions or governments that led the economy back. Recovery was developed…

Nvidia paints the town green

Posted by Kathleen Maher on August 26th 2008 | Permalink
Categories Blogs, The Market
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The fountains flowed a toxic green that puts all those terrible green beer St. Patrick’s hangovers in perspective. You were never that sick. But the point was made. San Jose, at least for these three days in August belongs to Nvidia.  What we find interesting is what Nvidia has chosen to concentrate on. There has been plenty of candy for the game boys, but the emphasis is on business, high end computing, entertainment and the future. One thing is for sure, stereographics is here to stay—at least for a couple of years. Jen Hsung Huang showcased 3D video in his keynote…

Why not Larrabee?

Posted by Jon Peddie on August 1st 2008 | Permalink
Categories Blogs, The Market
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Anyone not stuck in outer space or maximum security knows Intel is going to introduce a new chip code named Larrabee. At Siggraph they are going to reveal, after almost two years of teases and leaks, the architecture of the device. It is not a GPU as many have mistakenly described it, but it can do most graphics functions, Intel says it can do all, we’ll have to wait for proof. Right now its slide-ware, but development systems are supposed to become available in November. ATI and Nvidia will be very busy discrediting the device and pointing out its shortcomings. They…

Missed the Boat

Posted by Ted Pollak on June 28th 2008 | Permalink
Categories Blogs, Games
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The loudest complainers about PC Gaming seem to have one thing in common - a failed strategy in this market.

Virtual Reality Resolution

Posted by Ted Pollak on May 20th 2008 | Permalink
Categories Blogs, VIZ-SIM
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M.C Escher: Hand with Reflecting Sphere A number of months ago I visited a defense contractor who is making virtual reality training simulations for the military. To use the system people put on a VR headset which has a resolution of 800 x 600. At this meeting I asked the developers what the “virtual resolution” of their world was and the concept was lost to them. Well what I meant was how many pixels are in the universe from a single perspective around the user. Lately I have been flying Microsoft Flight Simulator X with a TrackIR head tracking device which…

The New Communications Tools…Listening, Helping

Posted by Andy Marken on May 10th 2008 | Permalink
Categories Blogs, The Market
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Guest blogger Andy Marken has weighed in with his very opinionated view on how, exactly marketing professionals are going to have to change their ways in order to take advantage of the new order: Web 2.0. It’s not business as usual and it’s going to require new attitudes as more people get in on the act. By G.A. “Andy” Marken, Marken Communications Inc, Marketing and communications “experts” like to tell us how the Internet and Web 2.0 have opened up new opportunities for the industry to reach out to and influence people in new, exciting, more effective ways.  Instant information web…

Special Glass

Posted by Jon Peddie on March 30th 2008 | Permalink
Categories Blogs, IDTV
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Actually this entry should be named Special Plastic, because we don’t really use glass in our displays anymore do we? But we do specialize because one size doesn’t fit all (needs.) I have eight screens that I use. I watch TV on my 32-inch LG LCD.TV. I watch movies with either my PS3 for HD, or my Xbox360 for regular DVDs, or on my eight-foot projector screen. I watch YouTube videos, do email and other office things on my 17-inch laptop I play games on my Skulltrail PC with a Dell 30-inch display. I read books on my six-inch E-ink Kindle.…

SLI on Skulltrail – how?

Posted by Jon Peddie on February 15th 2008 | Permalink
Categories Blogs, Games
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That’s what I wanted to know – how’d you get SLI to work on the 5444 chipset. I asked the folks at Intel. I got shrugged shoulders and apologetic smiles. Not being coy, the people I was talking to just didn’t know, but did, in true (and almost always reliable) Intel fashion, promise to ask around and find out. I figured it was magic,  a little trickery maybe, but if it was, it wasn’t easy. It’s well known Intel doesn’t have an SLI license, but the Nvidia SLI control panel on the computer was operational in the Display Settings dialog box,…

A Theory About PC Gaming

Posted by Ted Pollak on February 4th 2008 | Permalink
Categories Blogs, Games
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A simple proposition: most modern PC gaming requires deeper thought and higher analytical skills than console gaming, and therefore is better for the human brain. Pretty obviously, this is a theory of mine made without scientific research but I’m willing to wager there is a neuroscientist out there who would agree with me. I look to two major components to back up this theory: game play complexity and system complexity. Game play complexity The most obvious difference between PC Gaming and Console Gaming is the number of control combinations that are possible in PC gaming — essentially every key on a…