Jon Peddie Blogs

Change is what should happen to other people

Posted by Kathleen Maher on July 15th 2013 | Permalink
Categories Blogs, Content Creation, Engineering and Development,
Tags: pc x-box apple microsoft mac pro

{screenname}

Jon Peddie has observed that technologists write continuously about the death of the PC but more often than not we’re all using PCs as we write to mourn its passing. Most workers in the western world do their work on PCs and that includes cashiers as well as

Nvidia’s “Core” business

Posted by Jon Peddie on June 19th 2013 | Permalink
Categories Blogs, Engineering and Development,
Tags: nvidia tegra kepler ip titan

{screenname}

Nvidia introduces a new business unit targeted at the other billion opportunities Nvidia has been involved with embedded, semi-custom and IP sales for special customers like Sony, Microsoft, Intel and Audi for several years, so they are no stranger to the idea, or the issues in supporting such customers. In

Qualcomm’s powerful new HPU the S4

Posted by Jon Peddie on October 7th 2011 | Permalink
Categories Blogs, Engineering and Development,
Tags: gpu qualcomm snapdragon krait simd adreno hexagon dsp s4 processor

{screenname}

Initially leveraging a 28nm process from TSMC, Qualcomm has announced its Snapdragon S4 class of processors, of which the first member is the MSM8960 with an Adreno 225 GPU. The new 1.5 GHz processor (S4 will scale up to 2.5GHz) has Qualcomm’s micro-architectural design with four independent, proprietary ARM Cortex

AMD, ARM, and all that jazz — reading between the lines will make you cross-eyed

Posted by Jon Peddie on August 3rd 2011 | Permalink
Categories Blogs, Engineering and Development,
Tags: amd, gpu, fusion, x86, fsail, arm,

{screenname}

There have been persistent rumors, opinions, and speculation since AMD’s Fusion Developer’s Summit (AFDS) that because ARM was one of the keynote speakers a grand collusion was in the works—the ARMing of AMD.The concept gets fuel from the abrupt discharge of Dirk Meyer,

Getting vertical – what Nvidia’s acquisition of Icera means

Posted by Jon Peddie on May 9th 2011 | Permalink
Categories Blogs, Engineering and Development,
Tags: nvidia, gpu, icrea, 3g modem, 4g modem, tsmc, tegra

{screenname}

Nvidia announced the acquisition of UK-based maker of baseband chips for 3G and 4G handsets, Icrea for $367 million in cash. This is a really big deal – not for the purchase price but for the impact it’s going to have on the industry. Now the playing field in

AMD’s CPUs disappear from the workstation market

Posted by Alex Herrera on November 25th 2010 | Permalink
Categories Blogs, Engineering and Development,
Tags:

{screenname}

Losing its final major workstation OEM customer, AMD seems to have essentially withdrawn from the workstation market for CPUs ... and it doesn't seem to care. It's still selling GPUs but not CPUs. The strategy might have me scratching my head, but when it comes to marketing its wares to the

Market Expansion? ISV’s hold the reins

Posted by Jon Peddie on October 31st 2010 | Permalink
Categories Blogs, Engineering and Development,
Tags: market software isv semiconductor

{screenname}

The major volume and/or super expensive software suppliers have had a free lunch for the past fifteen or more years. Basically making bug fixes and a few feature improvements they got performance boasts from CPU clock and pipeline improvements, plus I/O improvements, and dropping DRAM and disc drive

x86 isn’t do-or-die for Nvidia

Posted by Alex Herrera on October 29th 2010 | Permalink
Categories Blogs, Engineering and Development,
Tags:

{screenname}

...but pass on x86, and the company better execute flawlessly on its GPU strategies and technologies Intel's Sandy Bridge and AMD's Fusion are right around the corner, and the die-integrated combinations of x86 CPU and GPU have heightened the interest about how one very specific company will navigate this new

Nvidia, CUDA, and x86

Posted by Alex Herrera on September 23rd 2010 | Permalink
Categories Blogs, Engineering and Development,
Tags:

{screenname}

It's not what you're thinking. Announced last week at the company's Graphics Technology Conference (GTC), "CUDA on x86" has nothing to do with Nvidia getting its hands on x86 IP, a notion that's been the fodder for constant speculation over the past few years. Rather, what CUDA-on-x86  accomplishes is

Quadrillions and Quadrillions of Cycles

Posted by Jon Peddie on July 24th 2010 | Permalink
Categories Blogs, Engineering and Development,
Tags:

{screenname}

The number of processors, both x86 and GPU, available for rendering has been increasing exponentially. Rendering is one of the applications that can soak up all the cycles that are available to it, which is an example of Peddie’s first law – In computer graphics, too much is