Jon Peddie Blogs

The Biggest Untapped Opportunity in Home Entertainment

Posted by Ted Pollak on May 17th 2009 | Permalink
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The biggest untapped opportunity in home entertainment is interactive television. I know I am not the first to say this but there seems to be a belief that iTV has a tech barrier around it, and that we are not “there yet” technologically. I believe there IS a

The Art of Marketing and Selling PC Gaming Hardware Internationally

Posted by Ted Pollak on February 8th 2009 | Permalink
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What actually makes a gaming PC? High power processors? No. Neon lights? No. The factor that actually makes it a gaming PC lies in the mind of the purchaser. It is a measure of influence and motivation which can be measured as a percentage of total purchase motivation. It is

I love Stereovision – I hate stereovision

Posted by Jon Peddie on February 4th 2009 | Permalink
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I'm all for anything that will make gaming more fun. For the past ten years that has been primarily more better’er GPUs and APIs to be able to get at them. Great sound with true 5.1 positioning came online and added life to games around five years ago. About

A Cellular Suggestion

Posted by Ted Pollak on November 16th 2008 | Permalink
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OK so I am pretty hard on the mobile game software industry. It’s important to understand that this is mostly directed at the revenue projections that the industry advertises. I remember going to an EA analyst day last year where billions were projected for casual mobile, yet EA

First Person Second

Posted by Ted Pollak on July 30th 2008 | Permalink
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Here's an interesting chart Jon found which tracks the use of the term "Doom clone" versus "First Person Shooter" (FPS) It’s fascinating how the term FPS stuck, I mean Mist is an FPE (first person explorer), rFactor is a FPR (first person racer), FSX is a FPF (first person

Missed the Boat

Posted by Ted Pollak on June 28th 2008 | Permalink
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The loudest complainers about PC Gaming seem to have one thing in common - a failed strategy in this market.

Mobile Game Pricing

Posted by Ted Pollak on March 21st 2008 | Permalink
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If you compare software prices to the cost of developing console, PC, and mobile games, something seems to be out of whack. World of Warcraft costs about $50 million to develop and market, Call of Duty 4 – probably $20 million total, Gears of War $10 million to develop and a few more in

SLI on Skulltrail – how?

Posted by Jon Peddie on February 15th 2008 | Permalink
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That’s what I wanted to know – how’d you get SLI to work on the 5444 chipset. I asked the folks at Intel. I got shrugged shoulders and apologetic smiles. Not being coy, the people I was talking to just didn’t know, but did, in

What’s Apple’s next trick? Jon thinks it’s gamey

Posted by Jon Peddie on February 7th 2008 | Permalink
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Apple, which used to be known as Apple Computer, is today possibly one of the greatest consumer electronics companies in the universe. It's interesting and admirable how the Mac transitioned from the computer of choice for artists and photographers to a consumers delight, and didn't lose any of its artist

A Theory About PC Gaming

Posted by Ted Pollak on February 4th 2008 | Permalink
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A simple proposition: most modern PC gaming requires deeper thought and higher analytical skills than console gaming, and therefore is better for the human brain. Pretty obviously, this is a theory of mine made without scientific research but I'm willing to wager there is a neuroscientist out there who would