Jon Peddie Blogs

Social Media – A Company’s Friend, Foe

Posted by Andy Marken on August 2nd 2010 | Permalink
Categories: Blogs, Content Creation
Tags: social networking, jpr, jon peddie research, andy marken, marken associates

There’s so much information and misinformation surrounding the power and magic of social media, company management and marketing probably feel like a deer hypnotized by the headlines of a semi on the highway. We all know that word-of-mouth “advertising” is the most powerful – good and bad – promotion for a company that exists. As a result, companies, departments, individuals are setting up social network pages, signing up for microblogs like Twitter, establishing management/marketing blogs on their Web site and establishing customer forums on the Web. The challenge is to understand the true value of social media for your business, activity.…

Playing with six monitors—is that a “full deck?”

Posted by Jon Peddie on March 8th 2010 | Permalink
Categories: Blogs, Content Creation
Tags: ati amd eyefinity multi-monitor mt. tiburon testing

Here at Mt. Tiburon Testing Labs we’re testing a lot of stuff as usual. However, the one system that will get a lot of attention from us and our readers is the six-headed ATI-based EyeFinity. The system consists of six 22-inch 1920 x 1080 displays - yes, that’s 5760 x 2160 resolution in a 3 x 2 array 61 x 24 inches, backed up by a 2GB GDDR5 graphics board, running on a 3.7GHz 4GB RAM, SSD, Nehalem system, with of course, great sound. When the system is first brought to life it is six duplicate displays The next step is…

Marking 101 - Increasing Your Product, Service Street Cred

Posted by Andy Marken on September 17th 2009 | Permalink
Categories: Blogs, Content Creation
Tags: facebook social networking twitter buzz myspace products marketing marketplace communications

When our kids were growing up, they asked us what we did…really?? The answer changes … constantly. Over the past 20 + years in the PC/CE/communications marketplace, we’ve had to learn and relearn our job 40-50 times. Every time the industry changes, every time the communications avenues shift; life/opportunities change. Since the Internet (recently celebrated its 40th anniversary) and Web came into their own; editorial and promotional outlets/targets have shifted…dramatically. We all read the same studies, the same reports—WOM (word of mouth) is the most effective marketing/sales tool available. Yet PR people – at the cattle prodding of management – constantly…

Seeing double at IBC

Posted by Kathleen Maher on September 16th 2008 | Permalink
Categories: Content Creation
Tags:

Welcome to Amsterdam, welcome to the International Broadcast Conference. For whatever reason the IBC seems more susceptible to the waves of fashion and new technology than its more stable US counterpart, the National Association of Broadcasters who throws their big show every spring in Las Vegas. Every year it seems there are several consistent themes underlying the show and the conference no doubt because the conference is dominated by a fairly homogeneous crew of industry insiders—so what every gets these old boys in a tizzy is going to be “the issue.” But, I can’t say that this is really such a…

Is this a test?

Posted by Jon Peddie on February 28th 2008 | Permalink
Categories: Content Creation
Tags:

I once had a cat named Alice. She was great company when I was working late at night, or very early in the morning. I would talk to her and she would look at me attentively, and sometimes answer with a little meow. During WWII Alan Turing developed the Turing test, which was a challenge and the basis for AI that asked the observer to see if he or she could determine if the correspondent (on a remote computer) was a machine or a human. That was the foundation for the A.L.I.C.E foundation, and those AI developers developed Alice the bot.…

Web 2.0 or deja vu all over again?

Posted by Kathleen Maher on October 15th 2007 | Permalink
Categories: Content Creation
Tags:

I was at dinner with some very interesting and urbane executive types in Boston recently. The subject of what’s next/what’s the latest trend/where’s the money came up as it inevitably does. We were talking about Web 2.0 and how interesting it all was that MySpace had become so last 20 minutes ago in the space of uh, 30 minutes. Now it’s all about Facebook said one of my dinner partners. Really? Why in the world should Facebook prevail where Friendster and MySpace have failed? Doesn’t all this Web 2.0 stuff have the stench of doom wafting all around it? It’s nice…

The future of CAD

Posted by Kathleen Maher on October 10th 2007 | Permalink
Categories: Content Creation
Tags:

The computer industry may seem to change at the speed of light but that’s not true of the CAD industry. After back to back meetings with Autodesk and Dassault I am struck once again by the slow pace of change. I’ve decided to see this in a positive light. After all, it’s really just hard on those of us who are making predictions and getting it wrong. In many cases, say designing bridges or artificial hearts, it’s better to take predictable paths and get it right. Here’s another positive view. The democratization of CAD might be slow in coming and the…