Jon Peddie Blogs

Different strokes: AMD and Nvidia’s approaches are diverging in more ways than one

Posted by Alex Herrera on October 6th 2009 | Permalink
Categories: Blogs, Engineering and Development
Tags: nvidia gpu ati opencl amd cuda compute directcompute gforce

It’s often hard in this business to draw clear lines separating two vendors’ technologies or products, as often they tend to converge on common solutions, the result of tackling the same problem with the same vision and set of priorities. And while it wouldn’t be right to say the latest generations of GPU technology from Nvidia and AMD are apples and oranges — they aren’t — the two companies are both very consciously differentiating themselves, both with respect to the goals that are shaping their technology decisions and in how they’re packaging up that technology to deploy products. GPU-compute representing different…