Siggraph Briefings

JPR Press Luncheon Briefing: Autodesk: Technology for All: Access and Availability

We've been working with and paying attention to the industry and the challenges of creating amazing CG content profitably. Audiences want bigger, better visual effects so while demand is higher than ever the rise in cost of creating those effects in some cases is outstripping the growth. Our games customers now face the challenge of dealing with the next level of scale that the PlayStation 4 and Microsoft XBox One will provide.

These are not trivial issues and we have a vital role to play in helping our customers and our users handle them.

So we have been working with the best in the industry - from Disney to ILM - to solve those challenges, by promoting open standards, building better workflows, and creating more efficient tools, while not losing focus on the creative capabilities of the software. We believe in the industry and we believe we can help artists everywhere succeed, which is why we are investing more time and resources today than we ever have before. also invested more than we have ever been before. 

It is why we have invested heavily in building better mechanisms for 3D data exchange such as FBX - used today not only to allow one-click workflows between our products but to exchange rich data between many 3D applications in the production pipeline as well as directly with many of the game engines used today.

We are also making available a free desktop and mobile app called Autodesk FBX Review. Anyone, anywhere can review FBX assets without needing commercial 3D software, making it as easy to share 3D data with decision makers and clients as it is to share a QuickTime video or image.

We have been hard at work with leaders and visionaries in the industry - people such as Bill Polson who tackles the core technological problems facing everyone. The industry is seeing the results of this collaboration in standardization initiatives such as Alembic, our support for Open EXR and the ACES Academy Color Encoding System.

And now, we are releasing all our M&E Learning content - help, documentation, tutorials and videos - under the creative commons license so anyone can freely use them to create custom content of their own.

We will continue to invest not only in supporting these and other initiatives but in working with our customers to explore new areas where standardization can help improve workflow and productivity.
For example we have worked extensively on Maya's Open Data framework - designed not only to better handle massive data sets through efficient scene segmentation and assembly but also to provide an open translation layer between Maya and in-house production tools.

The end goal of this work is to enable much more robust workflows - not just between Autodesk tools, but also between other toolsets and in house-tools used in the production pipeline. 

Democratization, is it a good thing?
JPR discusses big problems at the annual Siggraph Press Luncheon
The annual Siggraph luncheon hosted by Jon Peddie Research for press and analysts provides a forum to discuss ideas like these. We're seeing democratization play out in a number of different ways and it's been especially dramatic over the last 12 months. Democratization is great for small companies when powerful computers and software come down in price, but democratization also brings in more competition. Large companies can quickly benefit from the scale democratization provides but they have to scramble to adapt to new techniques and business models. At this year's conference, the luncheon discussion promises to be wide ranging and passionate. 
Autodesk is a leader in software tools for design , 3D content creation, animation, and more. The company is an active catalyst in the process of democratization through the many worlds where visualization is the common language. 
Press and analysts may register at Jon Peddie Research