Siggraph Briefings

JPR Press Luncheon Briefing: HP - Driving innovation across all sizes of workplaces

Driving innovation across all sizes of workplaces

The democratization of technology is driving innovation across all sizes of workplaces. Trends like BYOD, CYOD, cloud and globalization are indicators of fundamental, worldwide transformations. The workforce is changing too. People expect more from companies and this trend will continue. This workforce expects to be able to work from anywhere, at any time, and be always connected. Like the workforce, companies are expecting more from technology partners.

In order to respond to these changes, HP has developed the broadest portfolio of products that addresses our customers’ needs. Whether the objective our customers have is to create or to consume content, HP’s wide portfolio, has made HP’s offering the ideal choice for the transition.

Today, HP Z Workstations are used to design everything from running shoes and race cars to animated characters and deep-sea submersibles. They also come in to play to manage research labs, mission-critical IT environments and billions of dollars of tradable securities. HP Workstations are designed to meet the needs of some of the most compute-intensive industries, including animation, film/video editing, graphic design, CAD, architecture, photography, high-definition video, manufacturing, finance, healthcare, scientific imaging and oil and gas exploration. HP customers lead their industries using HP Workstations to create the next Academy Award winning film, develop the next electric car, and find renewal resources to power our world.

Digital innovations have pushed new workstation-powered segments to new heights of productivity as the explosion of digital content places new demands on video and graphics tools. Software providers such as Autodesk are moving millions of users from 2-D to 3-D, and small- and medium-design shops are addressing more projects, faster than ever before

One may think that democratization won’t really have a significant impact on media or entertainment or spur a new era creatives.  But, those who were at the JPR lunch last year heard from Jacob Rosenberg, Bandito Brothers’ chief technology officer and director. Bandito Brothers is a boutique, full-service media company that creates, produces, manages and distributes audio-visual content.

The Bandito Brothers, are building a business model and and a movie genre around the immediate, and professional results they’re able to get using low cost cameras and HP workstations and laptops. Their films have a near documentary quality that puts the audience into the action. (Source: Bandito Brothers)




The small crew is comprised of filmmakers, stunt men and technologists who have come together to create some of the most successful and passionate high-action pieces of content. The crew developed innovative uses of technology to capture the striking combat sequences, up-to-the-minute battlefield technology and heart-pumping emotion for the ultimate action adventure film that achieved No.1 at the box office – showcasing the skills, training and tenacity of the Navy SEALs.

Democratization in the technology world is having a positive impact on digital cinematography tool provider, RED.  It makes some of the most advanced and powerful video cameras in existence, which also means it needs a powerful computer to handle the massive video files. So it teamed up with HP to build the RED Z820 workstation, complete with 16 liquid-cooled CPU cores, custom RED Mag card readers and RED Rocket acceleration cards.

At the X Games in Los Angeles, last year two racecar drivers set a world record by defying gravity and simultaneously taking their cars through a six-story Hot Wheels double loop. Bandito Brother’s filmed with six RED Epic cameras, with additional footage coming from six Canon 5D MKII cameras. A number of GoPro cameras were attached to the cars to capture POVs, interior action and close angles of the cars during the stunt. More GoPros were placed at various points on the track to get tight views of the cars passing over or underneath. After the loop was completed, our team ingested the media using three HP Z820 RED Edition Workstations, connected with a 10-gigabit Ethernet network.  The editing was done on a Z820 using Adobe Premiere Pro CS6.
As with many trends, the content creators in Hollywood, Bollywood and other media and entertainment centers around the globe are helping speed the democratization of technology.

Democratization, is it a good thing? JPR discusses big problems at the annual Siggraph Press Luncheon
The annual Siggraph luncheon hosted by Jon Peddie Research for press and analysts provides a forum to discuss ideas like these. This year, the theme of of the luncheon discussion is: Democratization, which we're seeing play out in a number of different ways. Democratization is great for small companies as powerful computers and software come down in price, but democratization also brings in more competition and can cause price wars. At this year's conference, the luncheon discussion promises to be wide ranging and passionate.

HP has actively participated in the transition of digital technology from high end computers to powerful and affordable workstations. They have helped change the content creation and information industries forever. 

Press and analysts may register at: JPR SIGGRAPH Luncheon