Press Release

EDITOR’S NOTE: Excerpts from JPR Market Dynamics Created by the Embedded Graphics Processors are available on request.

Embedded Graphics Processors Killing off IGPs; No Threat to Discrete GPUs Says Jon Peddie Research

Today, Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, announced its new report on mobile devices, and their processors.

In 2011, with the full scale production of scalar X86CPUs with powerful multi-core, SIMD graphics processing elements, a true inflection point has occurred in the PC and related industries. And, as a result, the ubiquitous and stalwart IGP- integrated graphics processor, is fading out of existence.

For several reasons, many people believed (and some hoped) the CPU and the GPU would never be integrated:

  • GPUs are characterized by a high level of complexity, with power and cooling demands, and have dramatically different memory management needs.
  • GPU design cycles are faster than those of the CPU.
  • GPU has grown in complexity compared to the CPU exceeding the transistor count, and matching or exceeding the die size of the CPU.
  • The x86 has steadily increased in complexity, power consumption, and become multi-core.

With four times the number transistors possible in the same space as the previous manufacturing node or feature space Moore’s law seems unstoppable, and with the move to 32nm and now 28nm the possibilities for integration of such complex and alien functionality is not only possible and feasible, but a reality.

EPGs and HPUs will take over the market in less than two years

Jon Peddie, President of JPR, notes a new trend in the impact on discrete GPUs due to the combination of devices being offered with integrated graphics (IGPs, EPGs, and HPUs). "The integrated processors will impact GPU sales and change traditional sales patterns. The trend may even put the category in decline. At least so some believe, but it's not that simple. Nothing in the PC industry is." The EPG/HPU will truly revolutionize the PC and associated industries. The amount of computation capability available in the size, weight, and power consumption of systems equipped with EPG/HPUs coupled with the attractive prices they will carry will upset the market dynamics like never before, and maybe not since the introduction of the PC.
A forecast out to 2016 of all the segments and supplier is provided.

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Tags: gpu market graphics report