2009 Digital Video Software Market Study

The Digital Video market shows early effects of worldwide economic forces

This study looks at the market for digital video software and includes software used for video editing, special effects, and compositing. It covers the software used by professionals and consumers. The digital video software market reached $1.5 billion in 2008. The market will remain flat in 2009 but it will start to recover in 2010 and see growth through 2013. JPR estimates the digital video market will grow to $2.3 billion by 2013 for a CAGR of 9% for the years 2007 to 2013.

The digital video market is dominated by three major companies, Adobe, Apple, and Avid. In this difficult economy, the leaders have solidified their position

	2007	2008	2009	2010	2011	2012	2013
Worldwide forecast for Digital Video software ($M US dollars) CAGR-9%, 2007-2013	1,480	1,485	1,474	1,533	1,763	2,028	2,332

Digital Video 2009 Market Study

DV, Post, and Finishing
- Methodology
- What we do not cover in this market study
Executive Summary
The Market
- Segments
  - Film/TV
  - Broadcast
  - Corporate
  - Small Business
  - The consumer market
- Trends
  - Format challenges
  - Hardware support.
  - The GPU
  - Stereographics
  - High Definition Workflows
  - DVD market fundamentally changes
  - Online and interactive
  - New markets emerging for video
  - The DI workflow
  - The movie world is changing – Hollywood eclipsed
- Geography
  - What’s new
  - Avid gets back in the game
  - Vegas 9 arrives and Sony plays nice
  - Adobe rolls out CS4 and sees their efforts rewarded
  - Apple in the wings
  - The Foundry rolls out Nuke 6
- The consumer market
  - Microsoft recreates Movie Maker
  - Sonic acquires CinemaNow
  - Roxio introduces focuses on point products
- User base
  - Consumer
- Professional
- Forecast