Digital Content Creation Software Market: all-new 2007 edition
This report provides an overview of the digital content creation (DCC) software market for applications running on PC based computer platforms or UNIX workstations. Digital content creation software enables the creation or modification of digital content, such as animation, graphics, images or video, as part of the production process before presentation in its final medium.
Digital content is visual material stored in a binary format represented by one of the following data classifications:
Time-based material stored as pixels per time interval or samples per time interval, such as animation, film, or video stored as frames per second (fps).
Raster-based material stored as fixed pixels, such as images, pictures and photographs, in a variety of formats including bitmap, jpeg or targa files.
Rendered-based material stored as a mathematical equation or numerical dataset, such as 2D and 3D designs, models and objects or spatial audio, in the form of vectors or a scene graph.
This report covers DCC software in the following segments (in alphabetical order):
3D Modeling and Animation
Digital Video Editing & Compositing
Dynamic/Interactive Content Authoring
Graphics and Image Editing
The PC based computer platforms include: Workstation, Performance, Mainstream, and Value PC. For a detailed definition of these segments, please refer to Jon Peddie's Market Watch for PC-based graphics shipments and market activity.
Potential end users for DCC software applications fall into two primary groups:
ProfessionalThe professional group includes end users or facilities that derive primary income directly from using a DCC software application, such as a professional animator, post-production facility or audio recording studio. Also included here are the semi-professionals. These individual end users or facilities also derive income as a result of their use of a DCC software application or are part of a support organization, such as a wedding videographer who works on weekends or a video communication services group in a large corporation.
ConsumerTwo classes of users exist in the consumer group. The first type of customer is the prosumer who uses a combination of professional grade and entry level tools, but does not derive any significant income from using a DCC software application, such as a group of local musicians, video enthusiast or public cable access programming. The second customer is the true consumer or home user. These individuals use less expensive entry-level DCC applications for personal enjoyment, such as creating home video of their child's sporting event or retouching family photos taken with a digital camera. By definition, the true consumer or home user derives no income from the DCC applications. Applications for consumers typical cost less than $100 at the point of purchase and anything higher is generally considered too expensive.