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MediaTek now shipping P90 with PowerVR

MediaTek used to be a loyal customer of Imagination Technologies, especially when it tried to enter the high-end smartphone market. But ARM’s arm-twisting and free GPU was competition no company could stand up to all things being equal. And in the mid and low-end not so smartphone market, Imagination didn’t stand a chance against ARM, and MediaTek had a business ...

Jon Peddie

MediaTek used to be a loyal customer of Imagination Technologies, especially when it tried to enter the high-end smartphone market. But ARM’s arm-twisting and free GPU was competition no company could stand up to all things being equal. And in the mid and low-end not so smartphone market, Imagination didn’t stand a chance against ARM, and MediaTek had a business to run. Thanks for the fish—see ya. And then Apple and Samsung announced that AI was a thing, and everyone else said it was a thing, and MediaTek’s besty didn’t have that thing, so see ya, thanks for the… Last
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