Adobe makes content generation easier for the enterprise

Generative AI is the key to fast, consistent brand messaging.

November 1, 2023

Karen Moltenbrey

Adobe is offering generative AI tools that make it easier for businesses of all sizes to streamline the content creation process. GenStudio, with customized Firefly generative AI at the core, simplifies, organizes, and accelerates the content creation process across the enterprise supply chain, from ideation through creation, production, and activation. The end-to-end solution integrates Creative Cloud, Firefly, Express, Frame.io, Analytics, AEM Assets, and Workfront for on-brand content creation that is also scalable across marketing and creative workflows. (Source: Adobe)What do we think? Demand for content shows no signs of slowing down. According to Amit Ahuja, senior vice president of Digital Experience

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Adobe makes content generation easier for the enterprise

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