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Imagine ADAS Denso hopes to put Imagination in automobiles

Denso, another one of those companies where the caps lock got stuck in the marketing department, has been stuffing electronics into automobiles, trucks, and other wheeled machines for over 56 years, and they’ve come to know a thing or two about how to do that.  Recently the company formed a partnership with Imagination Technologies around the development of processing technologies ...

Peter McGuinness

Denso, another one of those companies where the caps lock got stuck in the marketing department, has been stuffing electronics into automobiles, trucks, and other wheeled machines for over 56 years, and they’ve come to know a thing or two about how to do that.  Recently the company formed a partnership with Imagination Technologies around the development of processing technologies for future in-vehicle systems. Denso has licensed the MIPS I6500 CPU and PowerVR Series8XT GT8525 GPU from Imagination to create a test chip to exploit the capabilities of hardware multi-threading and virtualization for automotive electronic systems including advanced driver assistance
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