Privacy is relative when you get something in return
There are limits to oversharing.
Marketing AI for use in marketing
GenAI can put powerful tools in the hands of marketing, but they’re only as good as the knowledge and expertise of the person using them because they can cause big headaches.
Treating AI as a friend rather than a foe
Like virtual production before it, AI can make show/movie production easier, but we need to set guardrails.
Star Trek: Resurgence best PC game in franchise
Great story, pretty good graphics.
Delightful!
On delighting instead of insulting your customers.
Machine learning in 2024
Expected GenAI developments in the year ahead relating to graphics performance.
CAD—the other CG application
Somewhat forgotten in the CG industry, CAD is at the heart of it all.
CES reality
The glitz, hopes, promises, questions were back at CES 2024.
Our favorite games in 2023
Probably not in sync with the majority.
I have become the pig
A hundred megabytes, who cares.
Film creativity is more about them than us
Films are getting longer, but is it really in service to the story or the director?
The strikes were about equity and more, lots more
Executives are paid well, so why is it so hard to pay actors, writers, and members of the content team a fair (living) wage?