At Adobe Max London Creative Conference last week, there was significant buzz and focus around Adobe’s Firefly, including the introduction of an all-new Firefly application serving as a centralized hub for AI-powered creation and production; a new version of the Firefly Image Model, Model 4 and 4 Ultra; Firefly Boards (beta); Firefly Mobile; and new Firefly APIs. There were also updates to the company’s core flagship Creative Cloud applications, new tools in Express, new mobile apps, and the launch of the Adobe Content Authenticity app, as well as discussion of the company’s agentic AI plans. Collectively, there were two driving themes spanning the announcements: new mediums and modalities, and image quality and control improvements.
Adobe announced over 100 new developments across its Creative Cloud applications, introducing new AI tools, faster performance, and precision enhancements to the software that users work in every day, all day. For instance, Photoshop and illustrator now deliver a combination of greater speed, smarter suggestions, and tools for working with precise details.
According to Adobe, creative AI agents will become powerful tools to help creatives work faster and with greater ease, simplifying tasks while enabling creatives to retain full control. New agentic workflows introduced in Photoshop and Premiere Pro provide a future look at Adobe’s plans in terms of guided automation. The company also has laid the foundation for agentic professional video workflows in Premiere Pro with Media Intelligence, and plans to bring agentic AI into Express.
Several weeks ago, Adobe got the ball rolling on its Web and mobile focus by announcing Photoshop Mobile on the iPhone, with Android support to follow. Adobe said it plans to continue bringing its desktop applications into a multi-surface ecosystem, announcing Creative Cloud Web and Mobile.
Meanwhile, Express received new AI-powered creativity tools.
And, the company launched a free Adobe Content Authenticity app (beta), providing greater control over the information attached to a user’s digital work, in addition to an apprenticeship program.