The drop in shipments totally defies traditional seasonality as consumers wait for the new releases expected in Q4
TIBURON, CA (December 10, 2024)—According to a new research report from the analyst firm Jon Peddie Research, the growth of the global PC-based graphics add-in board market reached 8.1 million units in Q3’24 and desktop PC CPU shipments increased to 20.1 million units.
Overall, AIBs will have a compound annual growth rate of -6.0% from 2024 to 2028 and reach an installed base of 119 million units at the end of the forecast period. Over the next five years, the penetration of AIBs in desktop PCs will be 83%.
As indicated in the following chart, AMD’s overall AIB market share decreased -2.0% from last quarter, and Nvidia’s market share increased by 2.0%.
These slight flips of market share in a down quarter don’t mean much except to the winner. The overall market dynamics haven’t changed.
• The AIB overall attach rate in desktop PCs for the quarter decreased to 141%, down -26.9% from last quarter.
• The desktop PC CPU market decreased -3.4% year to year and increased 42.2% quarter to quarter, which influenced the attach rate of AIBs.
The third quarter is traditionally up from the previous quarter. This quarter’s GPU shipments were down from the 10-year average of 7.9%.
“Our long-term CAGR forecast is gloomy based on the expected impact of significantly higher end-user prices due to the projected tariffs,” said Dr. Jon Peddie, president of JPR. “We think the tariffs and lack of matching wage increases in the next two years will drive the US economy into a recession, and other nations will feel the implications as consumers pull back their spending.”
Pricing and availability
Jon Peddie Research’s AIB report is now available and sells for $3,000. The annual subscription price for JPR’s AIB report is $6,000 and includes four quarterly issues and four hours of consulting. Subscribers to JPR’s TechWatch are eligible for a 10% discount. Bundled packages are also available. For information about purchasing the AIB report, please call (415) 435-9368 or visit the Jon Peddie Research website at http://www.jonpeddie.com/.
About Jon Peddie Research
Jon Peddie Research has been active in the graphics and multimedia fields for more than 30 years. JPR is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in various fields, including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. JPR’s Market Watch is a quarterly report focused on PC graphics controllers’s market activity for notebook and desktop computing.
Company contact:
Jon Peddie, Jon Peddie Research
(415) 435-9368
[email protected]
Media contact:
Carol Warren, Antarra
(714) 890-4500
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