Processor companies scramble for berths in the car

At CES the major processor companies all claimed partnerships with car makers – the same car makers. Our friends at Intel, Nvidia, Qualcomm, and a few others are in the automotive market, and they have one thing in common—the same partners. If you can’t show at least a dozen car companies as your partners, then just go home, you’re not in the biz. The brands we all know, Audi, Chevrolet, Ford, and Volkswagen to name a few, are known as the platform. To their platform are supplied various components from OEMs. OEM components can be wheels, seats, radios, and even