Augmented Reality

What if we all recorded each other all the time?

What if everything you said and did and everything you saw and heard was recorded? What if everybody you encountered was recording as well? Do you think you or they would behave differently? The idea has been posited by science fiction writers including William Gibson, Neal Stephenson, and Bruce Sterling to name a few favorites and by contemporary commentator Shoshana Zuboff in her book The Age of Surveillance Capitalism.

Wanna be a TV star? — Nvidia wants to make your dream come true

Unsplash Stem.T4L   Nvidia just announced its RTX Broadcast Engine at the TwitchCon (a gathering of live streamers), which is a new set of RTX-accelerated software development kits that use the AI capabilities of GeForce RTX GPUs to transform live streams. Nvidia says its RTX GPU’s new SDKs enable virtual greenscreens, style filters and augmented reality effects techniques like those … Read more

Virtual cameras meld digital effects and live action

What’s more fundamental to the act of making a movie than the camera? It’s the camera that defines a movie and separates it from a play and as camera technology has changed over the years, they’ve changed the art of movies. When first used to make movies, cameras were fixed—they were giant things that stayed put and captured longish takes … Read more

Want a truck—Volvo has one for you

At the PTC LiveWorx19 conference the other week, CEO and visionary Jim Heppelmann showed off Volvo trucks—actually had two of them on stage with him during his keynote. Volvo and PTC have been working together for years. Volvo uses just about every bit of software PTC makes including PTC’s AR stuff—and they need to. Last year, Volvo made 260,000 trucks—that’s … Read more

nreal AR glasses are very real

Remember JP’s rules for AR: Don’t be ugly or obnoxious Don’t be expensive or heavy Don’t be proprietary   nreal comes very close to meeting all three requirements. The glasses are lightweight, they are not intrinsically ugly or obnoxious, but are obnoxiously colorful probably for market attention—hopefully, that can be toned-down for people over 25. They are not too expensive … Read more