CG

Ray-tracing in games — a dissenting POV

Just in case you are new to my ramblings, and passions, allow me to tell you about my background and interests. I am an avid game player, specifically AAA FPS single player. I am also a ray-tracing lover, having been involved with it since 1979. And, I am computer graphics advocate, sometimes expert, and always a promoter. Computer graphics (CG) … Read more

Ryff brings dynamic product placement to OTT video streaming

Take a little bit of AI, mix it with 3D technology, add marketing advertising experience and you might come up with something like Ryff, a new company with the ability to seamlessly add products in video content after the content has been published. Ryff is built around its new technology called Placer. Using Placer, content can be placed dynamically, and … Read more

The message from Siggraph

The subtext of Siggraph in Vancouver has generally been about the evils and advantages of outsourcing. The whole reason the North American version of Siggraph ever left the U.S. is because so many content creation jobs had moved to Canada – many of them, just up the road from Los Angeles to Vancouver. Just how short that road can become … Read more

The message from Siggraph

The subtext of Siggraph in Vancouver has generally been about the evils and advantages of outsourcing. The whole reason the North American version of Siggraph ever left the U.S. is because so many content creation jobs had moved to Canada – many of them, just up the road from Los Angeles to Vancouver. Just how short that road can become … Read more

Photorealism for the masses gets closer

With increased performance and clever algorithms Ray tracing has been one of the white whales of computer graphics. Since its introduction in the early 1980s, ray tracing has promised to bring photorealistic rendering on a broadscale, and it’s always been twoyears in the future. In those years, we have nonetheless seen it get faster, while screen resolutions have also increased. … Read more