Nvidia

Nvidia brings ray tracing and AI to Siggraph again

This year at Siggraph, Nvidia showed a lineup of RTX Studio Laptops and Mobile Workstations that the company said were purpose-built for creators, and coming from every major OEM—10 new designs from Dell, HP, Lenovo and Boxx, raising the number of RTX Studio models to 27. Various ISVs were represented in demos including Adobe, Autodesk, and Blackmagic Design.    Nvidia … Read more

Famous Graphics Chips: Nvidia’s RIVA 128

It wasn’t an April fool’s joke in 1997 when Nvidia released the RIVA 128 on April 1, based on the NV3 media accelerator. However, it was almost the company’s last gasp. The story begins in 1993 when Nvidia was founded in Sunnyvale. The company’s founders had a novel idea for a graphics accelerator based on quadratic surfaces, a significant departure … Read more

Want a truck—Volvo has one for you

At the PTC LiveWorx19 conference the other week, CEO and visionary Jim Heppelmann showed off Volvo trucks—actually had two of them on stage with him during his keynote. Volvo and PTC have been working together for years. Volvo uses just about every bit of software PTC makes including PTC’s AR stuff—and they need to. Last year, Volvo made 260,000 trucks—that’s … Read more

Nvidia looks for new markets at Computex

  Nvidia’s Executive VP Jeff Fisher delivered Nvidia’s message to Computex this year and gave a short lesson in building markets using the Red Ocean Blue Ocean market strategy defined by W. Chan Kim & Renée Mauborgne. Blue Ocean strategy tells companies to create opportunity through differentiation and price and build where there are no competitors. Fisher says Nvidia’s development … Read more

Nvidia’s Q1 FY20 results

Nvidia reported revenue from some platforms—Gaming and Automotive were up, while Data center, Professional Visualization, and OEM saw a decline quarter-to-quarter.    The company’s GPU business revenue was $2.02 billion, down 27% from a year earlier and up 2% sequentially.  “NVIDIA is back on an upward trajectory,” said Jensen Huang, founder, and CEO of Nvidia. “We’ve returned to growth in … Read more

You car will see you tomorrow

Before our cars can become the robot slaves we want them to be, taking us here and there and not making us tell them how or when. Before they can  have some sense of vision and common sense, robot slave cars have to be able to reliably see their surrounding environment. Right now, their vision is limited. Environmental factors such … Read more

Consoles vs. PCs

Nobody said gamers would stop gaming. The detail is simply, like audiophiles used to have much higher end equipment than what anyone else could afford, or a high-end cell phone was different than a low end, technology being a great equalizer has made consoles, “good enough.” In the bad old days of the 80's when computer memory was still measured … Read more

Adobe reimagines 3D

It’s been a while, but the cover for our New Year’s issue was created using Dimension, Adobe’s tool which enables users to combine 3D models with 2D backgrounds to create a new artwork. We didn’t do anything really special, put paper bag on the foreground, created a texture for with Adobe’s Capture app, added the JPR logo as a decal … Read more