Rethinking trade shows; Avid takes a time out
The general thinking in the US is that as Omicron loosens its grip, the pandemic will also recede to become something a recurring seasonal illness like the flu and colds—annoying but not deadly. Eventually, that probably is what happens but in the meantime, companies are rethinking their marketing strategies. 2019 was more important than we realized. NAB, IBC, CES, and … Read more