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Adobe, C3.ai, and Microsoft team up to advance CRM

At Adobe Max and Adobe’s Summit earlier this year, CEO Shantanu Narayen reaffirmed the company’s close alliance with Microsoft to build its digital experience platform. After Adobe Max, the two giants announced the addition of a third power, C3.ai, to combine their tools to build C3 AI CRM. The three partners will build on Microsoft Dynamics 365, the marketing automation ...

Kathleen Maher

At Adobe Max and Adobe’s Summit earlier this year, CEO Shantanu Narayen reaffirmed the company’s close alliance with Microsoft to build its digital experience platform. After Adobe Max, the two giants announced the addition of a third power, C3.ai, to combine their tools to build C3 AI CRM. The three partners will build on Microsoft Dynamics 365, the marketing automation expertise from Adobe Digital Experience, and C3.ai’s experience putting AI to work in industrial applications including financial services, oil and gas, utilities, manufacturing, telecom, public sector, healthcare, defense, intelligence, automotive, and aerospace. The partners have agreed to build a joint
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