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Adobe races to the future

Magic over machines: more Harry Potter than the Terminator The overweening theme at this year’s Max is extending creative tools every everyone and brand new apps unveiled this year is enabling the creativity that resides in everyone. In addition, the new apps seem to be built on a continuum that reaches from absolute beginners to professionals and occasional users to ...

Kathleen Maher

Magic over machines: more Harry Potter than the Terminator The overweening theme at this year’s Max is extending creative tools every everyone and brand new apps unveiled this year is enabling the creativity that resides in everyone. In addition, the new apps seem to be built on a continuum that reaches from absolute beginners to professionals and occasional users to lifers.  This year Adobe Max was held in Las Vegas. Executive VP and General Manager Bryan Lamkin told the audience that this year the company is rolling out the biggest upgrades ever for its flagship products and a range of
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