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Apple’s footprint

As you’ve heard by now, maybe a hundred times, Apple has a new multi-chip SoC called M1 Ultra. They also have a new workstation, a new set of smartphones, and more stuff in the Apple tube-o’-plenty of consumer products. How did a struggling PC vendor with a small MP3 player get to have such a reach? They did it with ...

Jon Peddie

As you’ve heard by now, maybe a hundred times, Apple has a new multi-chip SoC called M1 Ultra. They also have a new workstation, a new set of smartphones, and more stuff in the Apple tube-o’-plenty of consumer products. How did a struggling PC vendor with a small MP3 player get to have such a reach? They did it with semiconductors, contract manufacturing, and chutzpah-iness marketing when a young woman threw a sledgehammer at a movie screen. The world has literally never been the same since. Apple is one of the most unique companies in the world. They keep themselves
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