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Autodesk’s bets for the future

The dogs of Autodesk; AU features a petting park for conference attendees. Maybe they relieve stress, and maybe they provide entertainment but they're also darned fine little marketers.  (Source: JPR)   Over the years, Autodesk’s messaging has not changed much. The company has underlined its commitment to sustainability. It has steadily advanced its technology for cloud-based computing and SaaS, and ...

Kathleen Maher

The dogs of Autodesk; AU features a petting park for conference attendees. Maybe they relieve stress, and maybe they provide entertainment but they're also darned fine little marketers.  (Source: JPR)   Over the years, Autodesk’s messaging has not changed much. The company has underlined its commitment to sustainability. It has steadily advanced its technology for cloud-based computing and SaaS, and dogs are still an important component of the company’s corporate culture. It’s just one of the many obvious signposts Autodesk has put up to signal, it’s not losing sight of the past as it pushes ahead to platforms and products.
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