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Making a great lasting impression that sells

Even as linear TV folks struggle to compete with people who were born digital and online, the challenges for CMOs (chief marketing officers) are even worse With product stuff everywhere in this overcommunicated environment, the challenge is to develop content that is memorable, actionable.  There are, however a complete range of video opportunities—long, short and really short form—that can help ...

Robert Dow

Even as linear TV folks struggle to compete with people who were born digital and online, the challenges for CMOs (chief marketing officers) are even worse With product stuff everywhere in this overcommunicated environment, the challenge is to develop content that is memorable, actionable.  There are, however a complete range of video opportunities—long, short and really short form—that can help firms reach and build a relationship with prospects and customers.  According to a recent HubSpot report, it works:  Video on a landing page can increase conversion rates by 80 percent  92 percent of mobile video consumers share videos  It makes
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