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May the Shield be with you—Nvidia has a new one, or two

  Nvidia has been extremely clever at squeezing an ROI out of its failed efforts to enter the mobile phone and tablet business. The slick cliché slingers call it pivoting, we call it making lemonade, our cliché is better. The tiny but mighty Arm-based Tega SoC that drank too much of a mobile phone’s battery does just fine in automobiles, ...

Jon Peddie

  Nvidia has been extremely clever at squeezing an ROI out of its failed efforts to enter the mobile phone and tablet business. The slick cliché slingers call it pivoting, we call it making lemonade, our cliché is better. The tiny but mighty Arm-based Tega SoC that drank too much of a mobile phone’s battery does just fine in automobiles, Nintendo’s Switch(es), Magic Leap’s AR glasses, and Nvidia’s own Shield. And Nvidia never stopped investing in its infrastructure or eco-system, adding AI, image-processing, and multi-OS support. Today, it’s a line item in the company’s financial; statements contributing almost 20% to
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