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Unity at GDC

Unity came to GDC fighting the perception it’s riding back seat to Epic’s position in the shotgun seat. The company made some progress during this year’s over 2-hour long keynote—not that Unity ever admits for a moment it’s chasing Unreal and, in fact, there’s much to argue that Unity has built a good position on its own turf, which has ...

Kathleen Maher

Unity came to GDC fighting the perception it’s riding back seat to Epic’s position in the shotgun seat. The company made some progress during this year’s over 2-hour long keynote—not that Unity ever admits for a moment it’s chasing Unreal and, in fact, there’s much to argue that Unity has built a good position on its own turf, which has been in mobile and with indies. However, in his keynote, CEO John Riccitiello took a shot or two at the competition. “We’re not here to make games,” he said to underline that Unity does not compete with customers. And, he
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