What’s in a name?

Nreal, now rebranded as Xreal, opens doors (and soon, Windows) with new tech.

May 31, 2023

Karen Moltenbrey

(Source: Xreal)Nreal has officially changed its name to Xreal, as the company plans to expand into the European market with its AR glasses and technology. Xreal has also introduced some new tech for its Air glasses, particularly in terms of its projection capabilities with Xreal Spatial Display, which uses 3DoF tracking. The company plans to establish 3DoF as the standard for future displays.“Names have power.” —Rick Riordan, authorIn an effort to more closely align with its future endeavors, Nreal, which makes consumer AR glasses, recently changed its name to Xreal, as it forges ahead with expansion in the cross-reality space

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