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Will AMD be the next casualty of Apple’s verticalization?

All kinds of great rumors came out of Apple’s WWDC including Apple dropping Intel in favor of their own Arm-based CPU. A few years ago, Apple terminated its long relationship with Imagination for GPU IP, hired a bunch of Imagination GPU engineers, and introduced their own Imagination inspired GPU for iPhones and iPads. Life’s tough in the Valley; it’s eat ...

Jon Peddie

All kinds of great rumors came out of Apple’s WWDC including Apple dropping Intel in favor of their own Arm-based CPU. A few years ago, Apple terminated its long relationship with Imagination for GPU IP, hired a bunch of Imagination GPU engineers, and introduced their own Imagination inspired GPU for iPhones and iPads. Life’s tough in the Valley; it’s eat or be eaten, Imagination got eaten, as did Intel. Now rumors are spreading that Apple may bring out a dGPU to replace the AMD-based AIBs Apple has been using in their desktop MACs and some notebooks. AMD is sure to
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